Top 5 Social Apps Performance in Netherlands: Q1 2025

In the first quarter of 2025, the social app landscape in the Netherlands saw dynamic shifts across the top 5 applications. According to data from Sensor Tower, these apps exhibited varying trends in weekly downloads, revenue, and active user engagement.

Facebook from Meta Platforms, Inc. showed a consistent upward trend in weekly revenue, peaking at approximately $12.9K in late February. Weekly downloads fluctuated slightly, hitting a high of around 32.2K in early February, while active users remained steady, averaging around 4.6M throughout the quarter.

TikTok - Videos, Shop & LIVE had a strong performance in revenue, with a notable increase to $712.7K by the end of March. Although downloads decreased to about 28.9K in the last week, active users hovered around 3.2M.

Instagram experienced fluctuations in revenue, peaking at $38.6K mid-January before declining to $21.3K by the end of March. Downloads gradually decreased to 22.8K, while active users remained stable at approximately 3.7M.

Threads maintained strong download numbers, initially peaking at 49.2K in early January and then stabilizing around 30.9K by the end of the quarter. Active users varied slightly but remained close to 1.4M.

小红书 — 你的生活兴趣社区 saw a dramatic spike in downloads in mid-January with 150.3K, though this declined significantly to under 1K by the end of March. Revenue was minimal, peaking at $338, while active users decreased to approximately 18.3K.

These insights from Sensor Tower highlight the evolving engagement levels and market dynamics for social apps in the Netherlands. For more detailed insights and data, visit Sensor Tower’s platform.